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Laura Schaefer
Aug 23, 20232 min read
To Overcome Resistance, Write a Book with a Strong Framework & Clear Audience
As an experienced book collaborator, one of my main jobs supporting my clients is helping them overcome a feeling of overwhelm. Overwhelm...
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Laura Schaefer
Dec 6, 20222 min read
Have you stepped into the fullness of your authority?
It's a tricky word, "authority." One that sometimes has negative connotations, depending on how it's wielded. As I've met and worked with...
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Laura Schaefer
Jun 17, 20222 min read
What Can a Book Do for Your Association?
Associations regularly commission books for a variety of excellent reasons. What can an engaging book do for your organization? 1....
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Laura Schaefer
Feb 16, 20222 min read
Find the Non-Obvious Places to Be Awesome
There are *always* more opportunities to be creative in your content than you may initially believe. Don't overlook non-obvious places to...
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Laura Schaefer
Dec 20, 20212 min read
What to Expect When Your Association Commissions a Book
So...your organization or association wants to produce a book in 2022, but your communications or marketing team isn't sure who to talk...
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